Prebid Adstack
The Challenge
Our CDN script is designed to solve common issues faced by website publishers such as ad space optimisation, low viewability, loss of ad revenue, and slow loading times. In this case study, we will examine how our CDN script helped a website publisher to overcome these challenges.
The website publisher was struggling with the above issues while running a traditional ad setup. The existing code was not optimised for ad rendering and was causing slow loading times, resulting in a poor user experience. The ad units were not structured in a granular way, and key values were not utilised, making it difficult to target the right audience and report accurately on results.
ADOPSTAR'S RESPONSE
Our CDN script implemented a custom prebid adstack that covered all aspects of ad rendering and revenue optimisation. The CDN script was easily adapted to replace the existing code and resulted in a much faster user experience.
Our script included ad refresh, prebid, Amazon TAM, and key-values that helped to maximise the ad space potential and increase viewability.
We also restructured the ad units in a more granular way, allowing for more targeted advertising and better reporting. This also allowed for more inventory options for their direct sold campaigns.
the result
After implementing our CDN script, the website publisher saw a large rise in viewability and revenue uplift. The loading times were significantly improved, resulting in a better user experience. The granular reporting allowed the publisher to analyse ad performance at a more detailed level, providing better insights for optimisation. Additionally, the granular targeting through key values and new ad unit structures resulted in higher engagement rates and a better return on investment.
Our CDN script helped the website publisher to overcome their challenges and achieve better results. By optimising the ad space and implementing a granular structure with key values, we were able to increase viewability, revenue, and improve the user experience. If you are struggling with similar issues, our CDN script may be the solution you need to achieve better results.
For more information or to find out what we can do for you, email:[email protected]
