Verve Festivals
The Challenge
Verve Festivals organised a weekend event featuring yoga, meditation, breathwork, sound healing, fitness, dance classes and motivational talks. They approached Adopstar to devise an online advertising campaign that would target the ads specifically to find people who would be interested in the event. We had previously run a set of targeted social media ads for them, and they’d been happy with the results, so they knew that we were the right team to take on the challenge.
ADOPSTAR'S RESPONSE
We stepped up to the challenge and fine-tuned our ad campaigns, optimising the ad content to resonate with the event’s target audience. We highlighted the diverse offerings that the event had to offer — from yoga and fitness to spirituality and meditation. We also implemented a “Book Now” call to action button on their Facebook page, directing those interested directly to the ticketing page on Verve’s website.
Once we started seeing results, we further refined our audience targeting. Through data analysis and adjustments, we honed in on the specific demographic that we were looking for. We made sure that people interested in holistic health and wellness got to know about this event.
the result
Verve saw fantastic results from our Facebook campaign. Over the month and a half that the campaign ran (4 August 2023 - 15 September 2023), the ads got a jaw-dropping 55,210 impressions and 1,684 clicks. The total reach of the ads was 26,100. Given that the average click-through rate for Facebook ads is around 0.9%, we were thrilled to be able to report to the client that the click-through rate for their two adverts was 8.05% and 4.32% respectively.
Looking to the future, we’ve recommended that Verve initiate their ad campaigns further in advance of their next events. We’ve also suggested a holistic approach to online advertising that includes Google Adwords and YouTube Ads.
In this crazy world, we all need times when we can focus on our health and spirituality and we can’t wait to see these life-changing events grow from strength to strength.
For more information or to find out what we can do for you, email:[email protected]
