Vigo Presses Google Ads
The Challenge
The Vigo Presses team were acutely aware that their most recent busy season peak season was not as busy as it should have been.They reached out and asked us to put our expertise to work and optimise their Google Ads performance to ensure that their products would gain as much traction as possible in the next busy period. The ads needed to convert browsers to buyers and encourage wine connoisseurs, cider aficionados and juice enthusiasts to make the most of Vigo Presses’ product range.
ADOPSTAR'S RESPONSE
This campaign led to a significant increase in conversion rates, a reduction in cost per action (CPA) and a higher overall return on advertising spend. The integration with Meta ads that we implemented also provided a broader reach and reinforced the marketing message. Clear evidence of = the campaign’s success is seen in the increased conversions between January and March. Conversions increased by 130% from January to March, while conversion value increased by 372.3%.
the result
Our first step in tackling the client’s underperforming Google Ads was to conduct a thorough audit and performance analysis. Based on what we found, we refined the audience parameters and geotargeting. We also optimised keyword strategies, crafted compelling ad copy, used ad extensions and performed various tests to ensure continuous improvement. Thanks to smart bidding strategies, dynamic ads and detailed reporting, we significantly improved Vigo Presses’ Google Ads performance.
For more information or to find out what we can do for you, email: [email protected]
For more information or to find out what we can do for you, email:[email protected]
