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Black Friday and Christmas Marketing

Date Published:16 October 2024

Is Your Business Ready?

As we head into the busiest shopping season of the year, it is time to kick-start your Black Friday and Christmas marketing campaigns. Yes, we are hitting you with a double whammy, as this is one of the busiest times of year for your business to generate sales!

But with so much competition, how can you stand out in the rush and make sure your business thrives during this critical period?

We are here to help with expert Black Friday and Christmas marketing strategies. Whether you’re looking for help with eye-catching imagery, increasing website traffic, getting the most out of your paid advertising or just reaching the right audience - you can be sure that we have the solution you need.

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Black Friday and Christmas Marketing To Help You Thrive

Black Friday and Christmas doesn’t just happen overnight, shoppers will have their own strategy in place to spread their budget and meet their personal tasks to make Christmas happen. That’s why businesses need to find the right moment to initiate their Black Friday and Christmas marketing campaigns. Here are some of Adopstar’s solutions that can help you kickstart your seasonal campaigns:

  • Tailored Campaign Strategy:

To navigate the festive season your business needs to have a well targeted marketing plan. We’ll specifically design a marketing plan for your brand, ensuring that you stand out during the Black Friday and Christmas rush. We will make sure to catch your audience's attention.

  • Website Optimisation:

The Christmas season means one thing - you need to make sure that your website is in top shape. A fast, user-friendly website is crucial when your customers are in a hurry to shop. We will also boost your website's organic traffic with our SEO efforts to ensure you stay visible.

  • Paid Advertising Boost:

We will maximise your return on investment with our expertly managed ad campaigns. We make sure to tap into the right audience so that every penny spent on your ads counts, especially as the competition rises. We can create targeted ads that convert, whether it is for Black Friday or your Christmas marketing plan. Paid ad campaigns are best to start sooner rather than later, as these campaigns take time to gain traction. Starting now ensures your ads will be fully optimised and performing at their best when the key shopping period hits.

  • Eye-Catching Creative & Imagery:

During this season, there is a sea of promotional ads and social media posts, so you need to make sure that your images stand out. From social media images to banner ads, we’ll create visuals that will turn heads and drive clicks. Your creatives plays a key role in making your Black Friday and Christmas marketing campaigns unmissable.

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So, Are You Ready to Make the Most out of the Festive Season?

Even Santa needs his elves' help.

We have a team of experts ready to make your perfect seasonal campaign happen. Don’t let this peak shopping season pass by without taking full advantage of the opportunities it presents. Whether you need help with Black Friday Sales, Christmas marketing, or both, we’re here to make sure your business doesn’t just survive the rush, it will thrive.

Get in touch today to discuss how we can tailor a marketing package for you.

We are a UK-based ad operations and marketing specialist for publishers, agencies and brands.

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