Google's New Algorithm Update - What Is It All About?

Have you noticed a slight shift in your website's traffic or rankings last month? Well, your efforts are not in vain as Google launched a core algorithm update in March that has shaken things up in the world of search. In fact, this is their largest update since Penguin & Panda.

At Adopstar, we understand how important it is to maintain your online visibility.That’s why we want to help you understand and navigate this new update.

So, What Exactly Does This Update Entail?

Google’s new update aims to enhance their search so that users see more useful information and reduce the amount of results displayed. They aim to reduce the amount of spammy websites appearing in search results by 40%. To do this, the new update involves adjusting their current ranking algorithms to refine the quality of search results. As a result, many websites are currently experiencing fluctuations in their traffic and rankings. However, these will be temporary while the new algorithm finds its feet.

As a user, if you searched for “the best tv shows to watch” you wouldn’t want to be directed to a website with unrelated content, spelling mistakes and bad advice. Essentially, Google aims to prioritise content that is:

• Informative: loaded with useful content that helps the user answer their question.
• Trustworthy: the content is coming from a credible source that has a strong reputation.
• Relevant: content that is specific to the users needs.

This means that websites with higher-quality, authoritative content are most likely to see future improvements in their rankings. However, websites that are using bad and spammy tactics will experience a decline or be removed altogether.

How Will Crawlers Evaluate My Website?

Ultimately, Google favours websites with a strong reputation in their field, ensuring that they are knowledgeable and legit. Websites that show their experience and expertise within their industry, as well as establishing a good authority and growing trust with their audience, are the most likely to rank higher in Google's search results.

At Adopstar, we understand the importance of adapting to Google's new update in order to maintain and improve your website’s performance. Our practical approach involvesanalysing your website. We will analyse the website content, optimise with relevant keywords, and build authoritative backlinks to enhance its visibility within the search results.

So, even though the recent fluctuations may be unnerving, we will be here to guide you through these changes and help your website thrive. With our expert advice and strategic approach, we can understand Google’s core algorithm update together.

Contact us on 01392 911240 or email [email protected] if you need expert help with your SEO.